Treatment 1st Draft

Treatment

The song that we have chosen is about the hatred and slavery of people in the past and still there are still patches of it in the modern world.

We have 2 ideas for our music video, one of them is where the singer sings the song in front of the camera at different locations without a proper story line. The singer would then be singing and views of urban inner city places, doing his own thing including singing in the studio.

Another idea would include him singing in front of the camera but also including a story line in the background. The song is about racism and hatred to his own race. In the story line he would overcome the stereotypes that have been put on him. He would be working hard for an education but at the same time being hated by many people. Finally at the end he comes out of a big office in a suit which would show he works there.

The conceptual elements in the second idea are the fact that he is overcoming the stereotypes and becoming successful in life with all the hate surrounding him.

The professional music video that inspired was Eminem when I’m gone as he talks about hate and sorrow whilst trying to overcome it.

Another professional music video that inspired us was read all about it by professor green. The song is about a lonely boy who had a lot of hate from his father and had a bad past which is similar to our song we have chosen which is about a bad past. The video in the professional music is going to be similar as. It is about the past and the present, our song is about a bad past of slavery and hatred which is still going on but the person overcame is and became successful. But our promo video is going to be different because it’s going to be about everyone who are surrounded by hate.

Our promo video is going to be different from our professional case studies because our video will be about everyone who are surrounded by hate and have had a bad upbringing with racism and slavery. But our case studies are about the singer themselves and their upbringing/ when they were younger. 

We are going to have the singer in the video, a few other actors. Everyone will be wearing casual clothing except for one scene where the person lip syncing will be wearing a suit. Our locations will include inner city urban areas like Camden, Shoreditch, and central London for a few scenes, in the train / Train station, recording studio, park and also the library.

There isn’t many explicit language in the music video as it is about slavery and hate but there is a few explicit language.

The length of the music video will be about 3 minutes long.

The main audience of the music video will be people who have been through racism and are or have been surrounded by hate. Also our audience will be form the age of 15 – 35.

The music video will be broadcasted on YouTube.