Case Study 2 - Eminem - Mocking Bird

Case study 2: Eminem mockingbird 

In the video Eminem is watching old recorded videos he filmed before he become a professional rapper, in the song he's talking to his daughters about their bad past and how he left them to become a professional but then his wife didn't like it and how she left him and for his daughters to be alright as he's always there for them. 

The video is performances based, Eminem is telling a story and the old videos are used but there's not performance from the videos, which is different because the song is a narrative but the performance doesn’t go with the lyrics the only link there is between the lyrics and the video is the fact that Eminem is rapping about the past of his daughters and videos are of his daughters when they were babies and toddlers. Also he raps about flying away to become a professional rapper where he meets Dr. Dre and during those lyrics an old footage is shown where Eminem is working with Dr. Dre when he was younger before he became well know n, also when he says mommy is always on the news they show a clip from the news.

Eminem is a person in the film reminiscing the past as a more mature dad that knows he made mistakes in the past, instead of being a normal rap video where they talk about nothing that makes no sense performing something irrelevant, Eminem raps about his life. In the video he looks like he regrets the choices he made, even though because of the choices he made he is where he is today it's given him a better future and he is saying to his daughters it's alright I'm still here for you.  

There's no theme in the video but old videos are used which could be a theme because its reinforcing the fact that he's talking about the past. In the old videos the lighting in the videos are bright which shows happiness, even though they were living a tough life in those videos they were a happy family which reinforces the fact that money can' buy happiness. in the parts where Eminem is watching the old videos it is dark and gloomy which shows that he is sad and has and regretful even though he has money he does not have a proper family.

             

There are many different shot types used in this video from establishing shot to panning, zoom in, close up, mid shot, long shot zoom it. The cut rates of the video are slow because the song is a slow paced song.

The target audience of the song is for fans of rap music fans because Eminem plays such a big role in the rap music industry he is one of the most popular and the biggest. The audience of the song is 12+ but it would be mostly popular with the older teenage audience because the song is about his past and it's not about drugs and sex and the older teenagers are more mature so they would prefer a song that has a meaning.

One idea we could use in our promo video is the fact that the video doesn’t fully follow the lyrics so the performance doesn’t have to follow the lyrics all the way through the video which is different because most songs performance follow the lyric.