CD design presentation

CD DESIGNS

Cd cover presentation from Mike Mill

CD Case studies

Case studies from Mike Mill

Final music video

Planning cd covers and adverts

We came up witha really rough ideas of what we would like in the cd cover  

Finish editing

Today we watched through the music video  making sure there's no blank spaces and all the scenes are in sync. 

Feedback on test export

This is the feedback we got from our test export the main feedback was that they liked the black and white filters and we should include it to all our studio filming and that they wanted to see more of the girl's face and they really liked some of the effects and to add scenes so there is more cuts in the scene.

This is the unfinished test export we showed to the class.

Transferring data

We are transferring all our data from one mac to another as the previous mac kept of dropping frames which was making it hard for us to edit and wasting a lot of time. 

Editing

Today we were editing the video we were focusing on one scene adding lots if cuts to it from

Different angles and locations the cuts all look good because the lip syncing is really good  

Editing

Today were were editing we were fading the clips in and out 

Filming

On Sunday we filmed in bricklane we went to film in points hill but the camera ran out of battery 

Filming

Yesterday we were filming in the tv studio we filmed soo many scenes which will be good for when we edit it, we were supposed to film some scenes outside but due to heave rain it had to be postphoned to today 

Call Sheet

Release forms

These are the finalised signed release forms for our actors and our locations 

Research and planning the moving image work

Team meeting

Today we had a meeting before we started filming to finalise out ideas and when and how and where we are going to film we also made them sign their release forms and the location release form for one of the actors house.  

Using the camera

Today me and Rohan used the camera to play around with the settings like aperture light exposure manual focussing and pull focusing.

Leaning a few tricks on the camera

We learnt how do I a pull focus chance the aperture the lighting of the camera what settings to use outside and what settings to use inside the college 

Chat

This is a screen shot of Rohan speaking to the artists asking about the story board and everything for him is ready to go, does he have his actors ready. 

Story board

Today we drew up our story board for our music promo video the drawings are not really good but we know what type of shots we need in each scene and what order to go in, analysing the euros and eating what each lyric would be in a scene made it easier drawing the story board up 

 

Treatment

Treatment

 

The song is about a girl who was in a relationship with a guy but she was used and misrepresented, the girl is now pregnant and she wants to move on in life and do something with her life. The beat of the song is not slow so it wouldn’t be boring but also it won’t be fast so it matches the lyrics which is about something sad but the happiness comes after the sadness. The music video will be more performance based than narrative, it would show the guy and the girl but they’re not acting out the song they are doing their own thing which links to the lyrics a bit because I the video the girl will be sad but then moves on which links into the lyrics and the guy is doing is own thing. The conceptual element of the video will be the girl moves on in life and gets a good job.

The case studies that we researched inspired us as they contain a lot of negative attitudes in their own music videos. For example, Eminem when I’m gone talks about the negativity with his family and leaving them for the music. Additionally in Imagine Dragons radioactive the band shows the negativity of the world that is going through the apocalypse which is in fact the governments wrecking the world. Also we looked at Professor Green read all about it again talking about the negativity of his childhood past. However towards the ending of the all the music videos the negativity is overcomed and positivity rains over the negativity. It will be different from our promo video as the

We will be using Point Hill to take an establishing shot ofLondon and then we will be using it for park scene showing the girl with her friend getting advice or even the past when she was happy with the guy. We will also be using the studio either the photography studio or the film studio to show the girl by herself when she lip synching in a dark room to create a sad environment. We will also be using her bedroom to show her depressed or sad when she wakes up in the morning. We would also be using a sky scraper in central London for the last bit of the song when there is happiness and to show that she works for the company and how she changed her life around. We would also be using brick lane for when the male actor in the song is with his mates having a good time.

The actors would be wearing normal clothing except the girl she would be wearing casual but dark clothing which would symbolise sadness when she becomes app and gets a good job she would be wearing bright clothing not dark and also smart work clothing. The male actor would be wearing casual clothes e.g. jeans bomber jacket t-shirt trainers.

There is explicit language in the lyrics of the song therefore the age range of the song would higher it would be from the age of 16+ to 30. Also it would be aimed at people who have been in a bad relationship in the past. Another ethical consideration would be abortion as in ourgroup we are strongly against abortion.

The length of the song is 3:12 but we would be adding extra to it to make it about 3:30.

We would be broadcasting our video on YouTube as it is the largest platform for sharing digital media i.e. songs and videos and shot films etc., so we would have a larger audience.

Recces

Here are some of the places where we plan in filming. It includes brick lane a park bench and a studio

 

 

 

 

The graffiti above this could represent the guy as someone who is bad. 

 

Treatment draft for new song

This is our treatment for our new song it is only a draft and there are still a few things missing from it.

Treatment

The song is about a girl who was in a relationship with a guy but she was used and misrepresented, the girl is now pregnant and she wants to move on in life and do something with her life. The beat of the song is not slow so it wouldn’t be boring but also it won’t be fast so it matches the lyrics which is about something sad but the happiness comes after the sadness. The music video will be more performance based than narrative, it would show the guy and the girl but they’re not acting out the song they are doing their own thing which links to the lyrics a bit because I the video the girl will be sad but then moves on which links into the lyrics and the guy is doing is own thing. The conceptual element of the video will be the girl moves on in life and gets a good job.

We will be using Point Hill to take an establishing shot of London and then we will be using it for park scene showing the girl with her friend getting advice or even the past when she was happy with the guy. We will also be using the studio either the photography studio or the film studio to show the girl by herself when she lip synching in a dark room to create a sad environment. We will also be using her bedroom to show her depressed or sad when she wakes up in the morning. We would also be using a skyscraper in central London for the last bit of the song when there is happiness and to show that she works for the company and how she changed her life around. We would also be using brick lane for when the male actor in the song is with his mates having a good time.

The actors would be wearing normal clothing except the girl she would be wearing casual but dark clothing which would symbolise sadness when she becomes app and gets a good job she would be wearing bright clothing not dark and also smart work clothing.

There is explicit language in the lyrics of the song therefore the age range of the song would higher it would be from the age of 16+ to 30. Also it would be aimed at people who have been in a bad relationship in the past. Another ethical consideration would be abortion as in are group we are strongly against abortion.

The length of the song is 3:12 but we would be adding extra to it to make it about 3:30.

We would be broadcasting our video on YouTube as it is the largest platform for sharing digital media i.e. songs and videos and shot films etc., so we would have a larger audience.

Working together

Today me and Rohan were working together deciding on some of the locations we would like in out video 

 

Here are some locations we would like to use in our video 

This is the photography studio we would like to use in our video . 

Here is the filming studio we would like to use in our video. 

Lyric annotation and analysis

Today me and rohan read the lyrics many times then we came to with ideas we went from the

beginning to the end writing what we want in the video of each line of the lyrics 

Change of song

We have decided to change our song choice as we were approached with friends and we as a group believed that this song would be better as there would be a better video for it and it would suit a bigger audience its about a relationship that a boy and girl had but the girl leaves the guy and is pregnant and needs to her life together.

New song: Feroce & Bella producer: Kamikwazi

We were approached with a couple of our friends who are singers and music producers they asked us to make them a music video for a new piece of music they wrote together we looked at the music and thought it would make a better video.

Initial planning of story board

This is our initial Idea for part of our video promo it is only the first 5 scenes 

Treatment 1st Draft

Treatment

The song that we have chosen is about the hatred and slavery of people in the past and still there are still patches of it in the modern world.

We have 2 ideas for our music video, one of them is where the singer sings the song in front of the camera at different locations without a proper story line. The singer would then be singing and views of urban inner city places, doing his own thing including singing in the studio.

Another idea would include him singing in front of the camera but also including a story line in the background. The song is about racism and hatred to his own race. In the story line he would overcome the stereotypes that have been put on him. He would be working hard for an education but at the same time being hated by many people. Finally at the end he comes out of a big office in a suit which would show he works there.

The conceptual elements in the second idea are the fact that he is overcoming the stereotypes and becoming successful in life with all the hate surrounding him.

The professional music video that inspired was Eminem when I’m gone as he talks about hate and sorrow whilst trying to overcome it.

Another professional music video that inspired us was read all about it by professor green. The song is about a lonely boy who had a lot of hate from his father and had a bad past which is similar to our song we have chosen which is about a bad past. The video in the professional music is going to be similar as. It is about the past and the present, our song is about a bad past of slavery and hatred which is still going on but the person overcame is and became successful. But our promo video is going to be different because it’s going to be about everyone who are surrounded by hate.

Our promo video is going to be different from our professional case studies because our video will be about everyone who are surrounded by hate and have had a bad upbringing with racism and slavery. But our case studies are about the singer themselves and their upbringing/ when they were younger. 

We are going to have the singer in the video, a few other actors. Everyone will be wearing casual clothing except for one scene where the person lip syncing will be wearing a suit. Our locations will include inner city urban areas like Camden, Shoreditch, and central London for a few scenes, in the train / Train station, recording studio, park and also the library.

There isn’t many explicit language in the music video as it is about slavery and hate but there is a few explicit language.

The length of the music video will be about 3 minutes long.

The main audience of the music video will be people who have been through racism and are or have been surrounded by hate. Also our audience will be form the age of 15 – 35.

The music video will be broadcasted on YouTube.

Case study 3 - Drake - Energy

                             Case study 3: Drake - Energy

This song is different to the other case studies I have studied it's more of a typical rap music video but not about drugs and sex but about haters and people drake hates it's not about a hard past and upbringing like my other case studies.

In this video Drake is talking about all his enemies, the music video is more of a humorous music video than a serious video which is more like drake because none of his songs are serious as in about his past or about something that is true. The video is more "hood" (gang), its less professional, in the video he has a lot of people behind him wearing hoods which adds to the effect of a hood video. he is talking about his haters in a direct but also indirect way. an example would be Miley Cyrus when she is the song wrecking ball with the mallet but in drakes video her faced is changed to a man's face.

The video is not really a narrative. He is talking about his haters and they are showing his haters in different scenes but the video does not follow what he is saying so it more of a performance video because the video does not fully follow the lyrics and there is a lot of dancing in the video.

The theme  of this video is more urban because everyone is wearing causal/ gang clothes like hoodies and casual jeans hats, snapbacks.

Drake is represented as a gang leader because in the video he is at the front of everyone and everyone else behind him is following his lead, different people do the lip synching in the video. drake is represented as a clown in the video because they replace the heads of his enemies and replace it with his head and edit a bit. 

There are many camera angles used in the video including close up zoom in, zoom out low angle shots high angles shots, establishing shots extreme close up also black and white scenes are used as well as establishing shots and slow motion. 

the target audience are young teenagers to the age of 24 because that the main audience of drake and most people in that age range listen to his songs.

They are encouraged to by the song because Drake would have advertised it on his social media accounts saying ill love you if you buy my new single/ album, also this is what is appealing to the younger age.

I really like the idea of using the black and white scenes in his music video so I would definitely want to include black and white scenes in our video.

Case Study 2 - Eminem - Mocking Bird

Case study 2: Eminem mockingbird 

In the video Eminem is watching old recorded videos he filmed before he become a professional rapper, in the song he's talking to his daughters about their bad past and how he left them to become a professional but then his wife didn't like it and how she left him and for his daughters to be alright as he's always there for them. 

The video is performances based, Eminem is telling a story and the old videos are used but there's not performance from the videos, which is different because the song is a narrative but the performance doesn’t go with the lyrics the only link there is between the lyrics and the video is the fact that Eminem is rapping about the past of his daughters and videos are of his daughters when they were babies and toddlers. Also he raps about flying away to become a professional rapper where he meets Dr. Dre and during those lyrics an old footage is shown where Eminem is working with Dr. Dre when he was younger before he became well know n, also when he says mommy is always on the news they show a clip from the news.

Eminem is a person in the film reminiscing the past as a more mature dad that knows he made mistakes in the past, instead of being a normal rap video where they talk about nothing that makes no sense performing something irrelevant, Eminem raps about his life. In the video he looks like he regrets the choices he made, even though because of the choices he made he is where he is today it's given him a better future and he is saying to his daughters it's alright I'm still here for you.  

There's no theme in the video but old videos are used which could be a theme because its reinforcing the fact that he's talking about the past. In the old videos the lighting in the videos are bright which shows happiness, even though they were living a tough life in those videos they were a happy family which reinforces the fact that money can' buy happiness. in the parts where Eminem is watching the old videos it is dark and gloomy which shows that he is sad and has and regretful even though he has money he does not have a proper family.

             

There are many different shot types used in this video from establishing shot to panning, zoom in, close up, mid shot, long shot zoom it. The cut rates of the video are slow because the song is a slow paced song.

The target audience of the song is for fans of rap music fans because Eminem plays such a big role in the rap music industry he is one of the most popular and the biggest. The audience of the song is 12+ but it would be mostly popular with the older teenage audience because the song is about his past and it's not about drugs and sex and the older teenagers are more mature so they would prefer a song that has a meaning.

One idea we could use in our promo video is the fact that the video doesn’t fully follow the lyrics so the performance doesn’t have to follow the lyrics all the way through the video which is different because most songs performance follow the lyric.

Case Study 1: Read all about it - Professor green - ft - Emile Sande

             Case study 1 : Professor Green: Read all about it  

The synopsis of the video is about a boy who is staring at his step mother working and his stepsister playing when the step mother realises him she calls his dad, the dad allows him into his house and lets him go to his old room, the father later then calls someone who most likely is the boys son. the son then damages everything in his room, the step mum comes and screams at him. The boy closes his eyes and screams when he wakes up he's in a warehouse looking at professor green, it is based on Professor Green's past as a child.

The music video is a narrative performance, They're acting out Professor Green's young life and he's narrating it in the song. " Jobs more like public service, my life's just became yours to read and interpret" so he's narrating his life in the song and the boy is performing it.

The video is quite dark and gloomy especially for the parts where the child is in showing the child (Professor Green) had a bad past which is not just conveyed through the video and the song but also the lighting in the video. The parts where Professor Green is in is dark but there is light in the ware house showing that there is a bright future. The boy and Professor Green are both wear black hoody's.

In this music video Professor Green is represented as an angry person but when he is singing it sounds like it is actually coming from the heart which is reinforced by the fact that he is singing about his bad past. Even though he is represented as an angry person but he is looking at life in a positive way, he is also a happy person because he is using mistakes his father made as his advantage for himself to become a better father. Emile Sande sings the chorus which is representing the thoughts that are going through the child's head and Professor Green is singing about what happened when he was a kid. 

There are many camera angles used for example establishing shot, long shot, mid shit, panning, worm view etc. The cut rates are slow at the beginning because of the slow flow of the music but when the beat drops and it becomes more intense the cut rates become faster.

The target audience of this song are people of all ages from the age of 11 -40 this is because there's no swearing in the song, also it would be suitable for the older audience as it is not about sex, drugs and alcohol it's about someone's bad upbringing.

An idea I would really like to take from this video is the fact that someone narrates in the video through the song and then someone performs it out or even the same person.

Initial ideas

Today In my group we wrote some rough ideas about our music video so where were going to film it who I is going to be in it and how it links or where we got our ideas from in our case studies 

Production Timeline

Editing Peactice Task

Today we edited our practice music video task using Final Cut Pro. We downloaded the song and we transferred it into the software. We then placed all our clips into the software and wracked through all of them keeping the good clips and deleting the bad clips. After we rearranged the videos in the song order after we kept the best ones we cut the bad parts out and then put it into the timeline and the synced the song with the lip sync. 

Practice task

Today we were filming our practice music video in the studio.

Practice task

Today I planned my practice task  

We are going to lip sync happy by Pharrell Williams where going to use the chorus for out practice task 

I am working with Rohan and Danyal. We have 4 different scenes for 4 parts of the chorus 1st it would be in the studio then outside after it'll be in te football pitch and lastly in the hallway or the street the camera angles are going to range from long shot to close up/mid shot and an overhead shot .